Behavior precedes belief - that is, most people must engage in a behavior before they accept that it is beneficial; then they see the results, and then they believe that it is the right thing to do....implementation precedes buy-in; it does not follow it.

Douglas B. Reeves
About This Quote

When we ask people to change their behavior, we might be asking them to do something that is not emotionally rewarding. People want to believe that what they are doing is the right thing to do, but it is easier to stick with their old behavior. They want to be good at what they are doing; they want to get the nice things that go along with being good. When people implement something new, they often find that they don’t like doing it, and yet the new behavior has started producing results anyway.

Source: Leading Change In Your School: How To Conquer Myths, Build Commitment, And Get Results

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More Quotes By Douglas B. Reeves
  1. Behavior precedes belief - that is, most people must engage in a behavior before they accept that it is beneficial; then they see the results, and then they believe that it is the right thing to do....implementation precedes buy-in; it does not follow it.
  2. Deep and sustainable change...requires changes in behavior among those who do not welcome the change.
  3. Sustainable change, after all, depends not upon compliance with external mandates or blind adherence to regulation, but rather upon the pursuit of the greater good.
  4. One of the greatest inhibitions to the development of human potential is the aversion to effective practice.
  5. Technology sometimes encourages people to confuse busyness with effectiveness.
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